SKU: 30969980496

China's Evolving Consumers: 8 Intimate Portraits

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China's Evolving Consumers: 8 Intimate PortraitsDESCRIPTION : The rise of China's consumers is the opportunity of the century for many global brands. The past few years have seen an endless stream of books and articles on the fast growth of middle class wealth in China, most projecting booming sales in the coming decades. But these assessments usually fail to answer a deeper question about these consumers: Who are they? This book offers an answer to that question. In fact, eight answers. Written by

China's Evolving Consumers: 8 Intimate Portraits
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SKU: 30969980496

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