In the world of luxury fashion, product quality is only part of the equation. Exceptional customer service is what sets a brand apart. Chic Shoes, a leader in the UAE’s fashion industry, has been honored with multiple awards under the Dubai Service Excellence Scheme (DSES)—a true reflection of its unwavering commitment to customer satisfaction.
What is the Dubai Service Excellence Scheme (DSES)?
Established in 2002 by the Department of Economic Development (DED) in Dubai, the Dubai Service Excellence Scheme aims to promote a culture of excellence in the private sector. The initiative recognizes businesses that demonstrate:
- Outstanding customer service
- Ethical business practices
- A customer-first approach
- Consistency in service delivery
The DSES program is one of the most prestigious recognition platforms in Dubai’s retail and service industries.
Chic Shoes: A Consistent Award-Winner
Chic Shoes has been a consistent recipient of DSES awards, earning accolades year after year. This repeated recognition is a result of the brand’s holistic approach to excellence, which combines luxury products with unmatched customer experiences—both in physical stores and through its online platform.
Here’s how Chic meets the DSES standards:
- Trained staff that understand customer needs and go the extra mile
- Elegant, clean, and welcoming outlets across the UAE
- Responsive customer support, both in-person and via WhatsApp
- Timely follow-ups and order confirmations for online shoppers
- Personalized shopping experience with thoughtful packaging and product recommendations
Why Service Excellence Matters in Luxury Fashion
In the luxury segment, customers expect more than a product—they expect an experience. Chic understands this deeply. Whether a customer is selecting a leather handbag in-store or ordering Arabic sandals online, the brand ensures:
- A smooth journey from selection to purchase
- Elegant packaging that enhances the excitement of receiving the product
- Post-purchase support that values the customer beyond the sale
Such a comprehensive approach is what earns loyalty, word-of-mouth referrals, and official recognition.
More Than Just a Trophy
The DSES awards aren’t just plaques on the wall—they are a promise to the customers. They signal that Chic Shoes is a brand that delivers consistency, care, and class, making it one of the most respected names in Gulf fashion.
For Chic, every award is both a validation and a motivation—to serve better, innovate further, and raise the bar even higher in customer care.
About Chic
Website: https://www.chic.ae/
Facebook: https://www.facebook.com/ChicShoesUAE
Instagram: https://www.instagram.com/chicshoesuae/
LinkedIn: https://www.linkedin.com/company/chic-shoes-co-llc/
Pinterest: https://www.pinterest.com/chiconlineuae/